A current focus

Big-company software, built for Main Street.

AI just handed the local shop the same advantage the big players have had for years — custom software, built around exactly how you work, that you own outright. This is where I’m pointing AppliedIQ right now, and it starts at home in New Bern.

You work directly with the operator who builds it — no account manager, no handoff, no offshore team. And you don’t need to know what to build, or how: tell me where your business is and where you want it to be, and I build the way there.

/ 01 Why this, why here

The dream, close to home.

For years, real custom software was something only big companies could afford. The local business made do — rented templates, off-the-shelf subscriptions, and workarounds nobody liked. AI changed that. The shop running on spreadsheets can have its data turned into a working tool today, and own the custom system it runs on tomorrow — no enterprise budget, no license, no asking permission.

I wasn’t born here. I chose it — New Bern is home, and it’s where I’ll always start. The businesses that make this town what it is deserve tools built for them — not hand-me-downs from software designed for a company ten times their size. If you run a small business here, or anywhere nearby, this is for you.

Tryon Palace went up in 1770, and this was the capital of North Carolina — until the state bought land for Raleigh in 1792 and the legislature moved there in 1794. Caleb Bradham mixed the drink that became Pepsi in his pharmacy at Middle and Pollock in 1893. He bet the company on sugar, the market collapsed, and by ’23 he was bankrupt. The company he invented is headquartered in Purchase, New York today; he went back to running his drugstore.

New Bern has built things the world wanted. It hasn’t always gotten to keep them. That’s the whole reason everything I build is yours to own. New Bern has been a Main Street town since 1980 — one of the first five in North Carolina. Let’s build the next big thing here, and keep it this time.

/ 02 What I build for you

Yours to own — not rented, not borrowed.

A real website you own

Not a rented template, not a page on someone else’s platform. A real site that’s yours outright — one you can change, grow, or hand to anyone, and never pay rent on forever.

Your spreadsheets, turned into a live tool

The operation you run by hand — quotes, jobs, inventory, scheduling — made into something live you actually use. Your data, made into a working tool now, no enterprise stack required.

Any custom tool your business needs

A booking tool, a quote builder, an inventory tracker, a workflow that erases an hour of busywork a day — whatever saves you time or money. If it can be built, I build it around exactly how you work. Yours to keep.

Just getting online?

Running your business off a Facebook page — or nothing at all? I’ll build you a real website you own, not a rented template or a profile on someone else’s platform. Same principle as everything else here: it’s yours, and you’re not paying rent on it forever. (Ongoing upkeep is optional, on a retainer.)

The first conversation is free →

How it works

You don’t need to know what to build. That’s my job.

Tell me where your business is today and where you want it to be — no spec, no tech decisions, no jargon. You bring the problem and the goal; I bring the build. Then it’s yours.

/ 03 Proof I ship

Real, live, and built by me.

No stock photos of software that doesn’t exist — just two live sites I designed, built, and run. You’re on one of them right now.

Let’s build something that’s yours.

The first conversation is free. Tell me what your business is wrestling with, and I’ll tell you straight how I’d build the fix — and what it takes.